As the lead designer, I collaborated closely with our sales team to bring our vision for the Fayina private label branding project to life. Fayina targets individuals and households who value convenience, quality, innovation, and style in their cleaning tools.
Designed in Sweden, Fayina is an innovative cleaning system that caters to the modern lifestyle. It's interchangeable attachments and telescopic handle make cleaning every nook and cranny a breeze, while the built-in loop and compatible storage hangers ensure everything stays organized and within reach.
Our branding strategy revolves around conveying the message of cleanliness and convenience through carefully crafted iconography, typography, and imagery. We selected two shades of blue to imply trust and cleanliness, as well as the color red to catch customers' attention. These choices contribute to a visually appealing brand identity. In addition, we prioritized minimizing the use of plastic when designing the packaging structures. The result is a memorable and pleasurable cleaning experience that truly embodies our motto, "Fayina Cleans."
A one-of-a-kind Cleaning System Kit requires a one-of-a-kind packaging experience, and the Fayina design team successfully met this challenge. We achieved this by reducing the use of plastic, ensuring the size remained compact to avoid excessive shipping charges, and creating a memorable unboxing experience. Additionally, we developed a video that effectively showcased the Fayina Cleaning System Kit during trade shows. Despite facing budget limitations, we creatively utilized the parent company's footage and incorporated Fayina's assets to produce an impactful and educative video.
