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  <url>
    <loc>https://www.joseomarvalenzuela.com/read-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2013-10-30</lastmod>
  </url>
  <url>
    <loc>https://www.joseomarvalenzuela.com/collages</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/87309364-e7e0-459d-873f-27e8a37484e4/celestial_thorns.jpg</image:loc>
      <image:title>collages - Make it stand out</image:title>
      <image:caption>CELESTIAL THORNS Digital collage which was not generated by AI</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/1586885960891-5N9LR0R3R2MRAITIVETN/barcelona.jpg</image:loc>
      <image:title>collages</image:title>
      <image:caption>BARCELONA A trip to this enchanting Catalonian city</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/1590854248522-P2THW2YEOQFDZN3AYAQX/lockdown_sigh_1.jpg</image:loc>
      <image:title>collages</image:title>
      <image:caption>LOCKDOWN SIGH Collage/diorama about life during the Covid-19 quarantine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/1586885877228-NZK2FRR2V5D5MPVJX6DM/maleficio_milenial.jpg</image:loc>
      <image:title>collages</image:title>
      <image:caption>MALEFICIO MILENIAL Inspired by millennial pink and the fairy godmother of rock &amp; roll</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/1586885911912-948I6IQUXZDWRDVTABYF/pm.jpg</image:loc>
      <image:title>collages</image:title>
      <image:caption>PM This is what happens when I have insomnia. Agh!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/1587062399885-E9I2CBZQLP42J6DAQSZO/visual_vice.jpg</image:loc>
      <image:title>collages</image:title>
      <image:caption>TECHNICOLOR VICE Being bombarded with visual information</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/1586885940121-IBGXT6O2Z82QCREYV2X3/image-asset.jpeg</image:loc>
      <image:title>collages</image:title>
      <image:caption>VIVA EL PERU CARAJO! A trip to the folkloric side of Peru</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joseomarvalenzuela.com/packaging</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/1547414449440-I25M5AP7COWZCWQWG6BH/water_proof_speaker.jpg</image:loc>
      <image:title>packaging</image:title>
      <image:caption>VOLTIX Bluetooth waterproof speakers. This is directly shown by the splash of water surrounding the product. Also, another feature is its suction cup which can be mounted on any surface</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/c6bfe3e5-fd96-413d-88cc-837428b749d4/packaging_for_soundbound_2000_pxls.jpg</image:loc>
      <image:title>packaging - Make it stand out</image:title>
      <image:caption>XIT AUDIO The punchy color of this Bluetooth headset packaging is what makes this solution so eye catching. This is contrasted against black graphic elements such as the dot pattern which implies sound</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/1547414530223-3WU99BVN8U45K9G8F8E3/hair_dryer.jpg</image:loc>
      <image:title>packaging</image:title>
      <image:caption>XIT Packaging for an ionic hair dryer. When the top flap is open the viewer is surprise with a splash of green that is feature on the rest of the packaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/1511829720153-9DMR94ISHK9VLBE7OUNZ/beer_dispenser.jpg</image:loc>
      <image:title>packaging</image:title>
      <image:caption>XIT Packaging for a home bar accessory – Beer Dispenser. The product creates the perfect foam and improves the taste of beer which is imply visually. Also, once the package is open you are greeted with a pop of yellow similar to the color of beer before unveiling the product; therefore, creating a memorable customer experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/a7bff779-6b02-42d7-8def-25b80061b452/rotata_front.jpg</image:loc>
      <image:title>packaging - Make it stand out</image:title>
      <image:caption>ADURO ROTATA Packaging for a line of iPad cases. A custom dieline was created to showcase the different patterns. The graphics imply rotating motion, reflecting how the cases can be turned and viewed from different angles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/1547232263419-40N7NSLA91RHLVBQ8Z6L/image-asset.jpeg</image:loc>
      <image:title>packaging</image:title>
      <image:caption>VOLTIX Twist Out is a set of headphones that turn into speakers by flipping the ear muffs. This solution features a door flap that when open reveals lifestyle images showing both functions. The Twist Out was sold in Canada so the verbiage had to be presented in English and French</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/1558893518892-YST5KRB0I2SDWZSSATAN/voltix_photo.jpg</image:loc>
      <image:title>packaging</image:title>
      <image:caption>VOLTIX The Voltix brand wanted to include photography accessories in their product line. The graphics of this line were designed to be consistent throughout different economical packaging formats</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/947d7e3a-91e7-4c84-9dbb-f1ea74a0fb78/fayina_lineup_1500.jpg</image:loc>
      <image:title>packaging - Make it stand out</image:title>
      <image:caption>FAYINA Packaging for a line of Swedish-designed cleaning accessories. It includes microfiber products, cleaning attachments, and telescopic handles that can be combined so that no cleaning task is out of reach. Red was chosen to attract attention and two shades of blue to imply trust and cleanliness</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/aba2764c-e8b6-493f-a405-47bbec66c1bd/journey_1650_white_bgd.jpg</image:loc>
      <image:title>packaging - Make it stand out</image:title>
      <image:caption>JOURNEY Packaging for a line of CBD-infused water. The target demographic included health-conscious and cannabis-curious consumers in their mid-20s who are willing to pay a premium for a water option that they can feel good about drinking and supporting. These consumers are not pot smokers. The solution includes a logo that symbolizes wellness and balance accompanied by fluid forms that give a sense of movement and play on the idea of a journey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/cb1c3d42-e773-4a96-8c54-38508c3ba0ab/packaging_for_agfa_2000_pxls.jpg</image:loc>
      <image:title>packaging - Make it stand out</image:title>
      <image:caption>AGFAPHOTO This action camera packaging had to be designed under the AgfaPhoto brand guidelines. It features two door flaps. When these flaps are open, a window is reveal showcasing the product and also lifestyle images that capture the essence of this brand</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joseomarvalenzuela.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/1472d7d7-a681-4019-9378-9ff625b3ef2e/IMG_20250529_174726%7E2.jpg</image:loc>
      <image:title>about - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joseomarvalenzuela.com/branding</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/8a316793-a052-4337-ab4e-435385168ab0/Fayina_branding_for_book_1400X915_social_media.gif</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/c1bccda2-bd8b-4d91-aaf9-9d1088ffa3f1/Fayina_branding_for_book_1400X915_planogram.gif</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/2e38fb4d-8d86-4936-810c-c40c249a610f/2000_px_fayina_branding_pallet_8.gif</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/34763b29-1564-4697-bdd5-44ecd4149dbd/2000_px_fayina_branding_dielines_4.jpg</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/baa063d9-2ea1-40a1-b794-f2eb4e290ee3/2000_px_fayina_branding_assets_2.jpg</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/22ff452f-bdec-4185-a0d1-34b386a0a7e2/2000_px_fayina_branding_packaging_3.jpg</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/9c46844a-f531-4eca-bf2c-e953901c3b19/Fayina_branding_for_book_1400X915_intro.gif</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/07413d34-d858-43bf-a40f-5d8007c8202e/2000_px_fayina_branding_cleaning_system_kit_7.jpg</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/e8431afd-744b-4d3b-b296-d41b9e5e74d4/Fayina_branding_for_book_1400X915_pos_display.gif</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/5faf57f0-d320-455a-b2c2-6b46c479449c/Fayina_branding_for_book_1400X915website.jpg</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joseomarvalenzuela.com/design-with-ai</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/6b696d1b-53ed-426d-8604-79c3a323048c/poster_21_wild_art.jpg</image:loc>
      <image:title>design with AI - Make it stand out</image:title>
      <image:caption>WILD ART As a packaging designer, I’ve always enjoyed building packaging prototypes by hand, which has fueled my admiration for paper sculptures. Inspired by this, I developed the concept for a fictional fauna paper sculpture exhibition. To bring this idea to life, I used Midjourney to generate the image of a tiger pouncing over a rock. Once satisfied with the result, I upscaled the image and refined it further in Photoshop. I then collaborated with ChatGPT to brainstorm a name, tagline, and summary for the exhibition, as well as to explore ideas for potential venues and the best time of year to host the event. To complement the tiger sculpture, I used Adobe Firefly to generate supporting paper flower designs and finalized the layout and text in Illustrator. The final result is a poster that celebrates the connection between nature and design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/dcf9b020-197d-4254-9bbd-d1abc64a0f57/neptune_festival.jpg</image:loc>
      <image:title>design with AI - Make it stand out</image:title>
      <image:caption>THE BKLYN NEPTUNE NIGHT FESTIVAL I always wanted to design a piece that features a linocut, but I lack the skills and always end up cutting myself. So, I asked ChatGPT what type of theme would be appropriate for a linocut. It responded with literary classics, nature scenes, circus spectacles, and others. I proceeded to explore literary classics. 'Alice in Wonderland,' 'Peter Pan,' and 'Moby-Dick' came up, and one that caught my eye was 'Twenty Thousand Leagues Under the Sea.' With a visual in mind, I asked Midjourney to generate a linocut of a giant octopus. After many iterations, I downloaded and retouched it in Photoshop and laid out the other elements in Illustrator. So, in the spirit of Coney Island's Mermaid Parade, I present The Brooklyn Neptune Night Festival (a fun fictional festival)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/c25bce38-7f22-4d20-8f9e-faf9b08ed862/poster_18_rene_and_green_apple_bubbe_gum_gif.gif</image:loc>
      <image:title>design with AI - Make it stand out</image:title>
      <image:caption>RENE &amp; GREEN APPLE BUBBLE GUM I thought if there was a fictional animated short of my favorite surrealist, René Magritte, what would the poster look like? I used Midjourney to visualize this idea, did some retouching in Photoshop, laid the text in Illustrator, and added a simple animation. And here it is, René &amp; Green Apple Bubble Gum</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/67e77e37-8b46-48fc-86a4-eef781f0e315/poster_20_meditate.jpg</image:loc>
      <image:title>design with AI - Make it stand out</image:title>
      <image:caption>BLUE VEIL OF PEACE I have been practicing mindfulness through meditation, which sparked an idea for a poster. What if there were a fictional self-compassion retreat? What would the main subject look like? With some ideas in mind, I started generating visuals in Midjourney. I also used ChatGPT to help name the retreat. Afterward, I brought the design into Photoshop for some edits, and then laid out the text and other elements in Illustrator. I present to you: Love, Accept, and Live</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/eb057d17-4eeb-4935-bc8c-27cd7e5de71a/poster_21_escape_andino.jpg</image:loc>
      <image:title>design with AI - Make it stand out</image:title>
      <image:caption>ESCAPE ANDINO Being from Peru, I was exposed to the spiritual sounds of Andean music from an early age. With this in mind, I set out to create a poster for an intimate concert celebrating this tradition. I generated imagery in Midjourney of a fictional artist performing Andean music, experimenting with sref codes until I landed on a black-and-white photograph accented with light trails. Visuals that reinforced the idea of an intimate and surreal moment. I laid out the typography in Illustrator and wanted to introduce a splash of color into the predominantly monochrome composition. To achieve this, I included a color bar inspired by the Cuzco flag, one of the capitals of Andean culture. I consulted with ChatGPT on ideas for the artist’s name and venue. Designed multiple typographic layouts. ChatGPT acted as a creative partner, and we collaborated until we agreed on the best solution for this project. Here it is: “Escape Andino”, a fictional intimate evening of acoustic Andean sounds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/994747ec-5747-49bd-8c16-1e44bcbadf4e/glass_dragon.jpg</image:loc>
      <image:title>design with AI - Make it stand out</image:title>
      <image:caption>WHISPERS OF FIRE I have been experimenting with AI as part of my design process. I wanted to design a poster that is on trend. So I came up with a concept for a fictional exhibition. I used Midjourney to generate a glass-blown dragon statue. Then, I used chatGPT to generate the name of the exhibition and used it to come up with the place where this exhibition would be held. Also, used chatGPT for the Japanese translation (my apologies if it's not 100% correct). I layout the poster myself using Illustrator and Photoshop. The most tedious part was clipping the dragon!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/0f8058b0-b235-485c-8688-6b73d10d3699/poster_19_the_sweet_spot.jpg</image:loc>
      <image:title>design with AI - Make it stand out</image:title>
      <image:caption>THE SWEET SPOT During my walks through Coney Island, I noticed a few stores specializing in candy and confections. This sparked a design idea: What would a poster for a fictional Coney Island candy emporium look like? With a kaleidoscope made out of candy as the main element in mind, I used Midjourney to generate this concept. I wasn't completely satisfied with the results, so I decided to edit in Photoshop and try Adobe Firefly to enhance it. Then, I laid out the type and other design elements in Illustrator. Now, let's take a stroll through Coney Island and find the sweet spot</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/540fc08ce4b0e5bb93d3cb9d/8051b7f1-f453-46d1-83bb-d94152098d4c/star_gala.jpg</image:loc>
      <image:title>design with AI - Make it stand out</image:title>
      <image:caption>THE STAR CLUSTER GALA I was exploring AI and came up with an idea. To visualize it, I used Midjourney. Then, I consulted with ChatGPT to decide on the venue and name of the event. After downloading the Midjourney image, I used Photoshop's generative expand and retouching tools to clean up some areas of the image. Finally, I used Illustrator to lay out the text and design elements, resulting in a poster for a fictional gala at a museum</image:caption>
    </image:image>
  </url>
</urlset>

